Nirma vs Hul free essay sample

Rural inhabitants arent a different species, but consumers as quirky and demanding of marketers as any of their urban cousins. And just as eager to consume maybe even more so, given their access to messages of consumption via TV, but lacking the easy access that makes urban consumer’s blase. For marketers the potential is huge a country waiting eagerly for their products, providing they can make the effort to export inwards, and learn to play the games by rural rules. And if they dont, the chances are that they will be left behind. Even with the minimal effort put in by companies so far, rural India now accounts for majority, or near majority, consumption in many categories. Rural India is clearly not such an area of darkness anymore, and as a further incentive to keep the lights on, remember that farmers get electricity free! One of the most popular and widely accepted Marketing Myth is that the rural consumers will only buy really cheap mass market brands. We will write a custom essay sample on Nirma vs Hul or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But the stark reality is that though brands like Nirma lead, but penetration of premium products has also been observed even to the lowest SEC. The percentages may be very small, but given the large universe, the actual figures may be significant Thus when we are aware of the fact that brands like Nirma rule the rural market, it would be interesting to study and analyse their basic marketing inputs the 4P†s 1 NIRMA About the Company Nirma is the Rs. 17 billion Detergents, Soaps and Personal Care Products Brand, a market leader in the Indian detergent market and second largest in bathing soaps the brand NIRMA being one of the worlds biggest in its segment result of its mission to provide Better Products, Better Value, Better Living. The man who altered the clothes-washing habits of the Karsanbhai Patel the chairman of the Ahmedabad-based Nirma Ltd. This chemist who manufactured detergents at home in Ahmedabad in 1969 has certainly come a long way. He worked from his backyard which developed into a soap factory, cycled to retail outlets and hawked his brand at one-fourth of the price of similar products then available. A t Rs 6, Nirma, named after his daughter, was the cheapest detergent vying for attention on shop shelves. By the late 1980s, Nirma had become one of the worlds largest-selling detergent powders. That he rewrote history and gave Hindustan Lever, the Indian subsidiary of the Anglo-Dutch foods and toiletries conglomerate Unilever, a huge headache is wellchronicled. Today he is proud owner of an Rs 2,500-crore Ahmedabad-based soaps and detergents major It has been Patels dream to make Nirma a synonym for quality. Nirma is not merely a brand or a product, it is a dynamic phenomenon, a revolution, a philosophy, he once said. Nirma sells over 800,000 tones of detergent products every year and commands a 35% share of the Indian detergent market, making it one of the world’s biggest detergent brands. Towards this end, he tried his hand at many brand extensions. From toothpaste to salt and matchsticks, they all nestled under the Nirma umbrella. Incorporated as a private limited company, Nirma was converted into a deemed public company and then to a public limited one in Nov. 93. Nirma is an over Rs. 17 billion brand with a leadership presence in Detergents, Soaps and Personal Care Products, offering employment to over 15,000 people.

Androstendione essays

Androstendione essays Androstenedione is one of the leading supplements in body building nutrition. Many serious bodybuilders use androstenedione to further help increase their lean muscle size and strength. Androstenedione helps the body build lean mass through the extra supplementation of testosterone. This drug has helped many accomplish what they are looking for but at a price. Androstenedione is also one of the most controversial supplements on the market. It has many side effects and is even been said to cause cancer. Many people do not know the true chemistry behind this drug that makes it all work. Androstenedione is produced in the body from either 17-a-hydroxyprogesterone or dehydroepiandrosterone (DHEA). It is also found in meat and in the pollen of the Scotch Pine Tree. Since this natural testosterone precursor occurs naturally in plants and in the human body, it falls within the classification of a dietary supplement under the Dietary Supplement Health and Education Act (DSHEA). Androstenediones chemical name is 4-androstene 3, 17-dione. It is naturally produced in the adrenal glands, ovaries, and testes and can be converted directly by the liver into testosterone. This chart shows a little more information concerning the true chemistry behind this product. Characteristics: White Crystalline powder As you can see, androstenedione is very similar to that of pure testosterone. This is how it can be so functional because it just increases a chemical that is already in the body. The pictures on the following page also display some additional information regarding the molecular structures of testosterone, androstenedione and other related chemicals. Androstenedione is the most controversial sports supplement there is. This supplement may do a lot of good for most people but they do not tru ...